How to Write a Business Report
Quick answer: A business report presents information and analysis to support a decision. It follows a set structure: title page, executive summary, introduction, findings, analysis, conclusions, recommendations, and appendices. Write concisely, use headings and data, and put the key message up front in the executive summary.
Standard business report structure
- Title page — title, author, date, recipient.
- Executive summary — the whole report in one page: purpose, key findings, recommendations.
- Introduction — aim, scope and background.
- Findings — the evidence and data.
- Analysis — what the findings mean (SWOT, PESTLE, financials).
- Conclusions — the key takeaways.
- Recommendations — specific, actionable next steps.
- Appendices — supporting detail.
Write the executive summary last
Although it comes first, write the executive summary after the report is complete — it must accurately capture your actual findings and recommendations in about one page.
Use frameworks and data
Analysis carries the marks. Apply relevant frameworks — SWOT, PESTLE, Porter’s Five Forces, financial ratios — and present data in clear tables and charts rather than long paragraphs.
Keep it concise and signposted
- Use headings, numbered sections and bullet points.
- Write in clear, formal, third-person English.
- Make recommendations specific and justified.
- Reference sources properly (usually Harvard).
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Frequently Asked Questions
What is the structure of a business report?
Title page, executive summary, introduction, findings, analysis, conclusions, recommendations and appendices.
What is an executive summary?
A one-page overview of the whole report — purpose, key findings and recommendations — written last but placed first.
How is a report different from an essay?
A report uses headings, sections and bullet points and focuses on findings and recommendations; an essay is continuous prose building an argument.
Should a business report have recommendations?
Yes — specific, actionable, justified recommendations are usually the point of a business report.
What referencing style do business reports use?
Usually Harvard in the UK, but follow your module’s requirement.